6 June 2024

How to... LOVERBOY!

Charles Jeffrey presents a twist on an educational video aimed at guiding its viewers on the creative process.

Taking inspiration from early 90’s and 00’s TV shows, Somerset House Studios artist Jeffrey plays the esoteric guest presenter of the show, taking us on an illuminating quest through the world of LOVERBOY to answer the question: What do you do with that spark of inspiration, that burning desire, that…white…heat?

The brand Charles Jeffrey LOVERBOY was born as both a fashion label and a cult club night, each informing the other. Whilst he was studying for his MA at Central St. Martins, the LOVERBOY night formed the primary research for Jeffrey’s early collections, with his tribe of friends and creative collaborators - artists, performers, musicians, drag queens and poets - contributing to the egalitarian spirit of the brand.

In How to... LOVERBOY, Jeffrey, its presenter, is here to teach you some important lessons — but, just like a Divine David segment — once it’s over, you’re not quite sure what you’ve learnt at all.

Jeffrey joined Somerset House Studios in 2016 and his studio is still based within the artist community at Somerset House.

Featured Artist

Film Credits

    Creative Director:

    Charles Jeffrey

    Director & Editor:

    Yvonne Zhang


    Charles Jeffrey, Yvonne Zhang & Helena Geilinger


    Helena Geilinger


    Anna Dobos


    Talk Bazaar

    Executive Producer:

    Eleanor Ritter-Scott


    Charles Jeffrey - Charles Jeffrey
    Tomi - Niall Underwood
    Cake Volunteer - Søren Müller
    Dancefloor Pal - Babacar N'doye
    Kind Mentor - Lyall Hakaraia
    Camera Friend - Diletta Busin
    Søren - Søren Müller
    Rigo - Yiling Zhao

    Camera Operator:

    Anna Dobos

    Assistant Camera:

    Sohaila Ferrier

    Still Photographer:

    Anne Tetzlaff


    Macy Broadbent

    Production Sound & Mix:

    Leon Radschinski-Gorman

    Art Director:

    Rana Fadavi

    Set Dresser:

    Max Stranger

    Costume Designer:

    Sannica Wong

    Costume Assistants:

    Lily Loat
    Eden Cox

    Hair Stylist:

    Charles Stanley

    Make Up Artist:

    Soda Choi

    Graphic Design & VFX:

    Ewan Jones Morris


    Rob Akin


    "How To": A Jingle
    Written by: Talk Bazaar
    Performed by: Charles Jeffrey & Talk Bazaar

    "Cello Suite No.1 in G Major BWV 1007 - I. Prelude
    Written by: Johann Sebastian Bach
    Performed by: Yoed Nir


    Charles Jeffrey LOVERBOY Studio, Somerset House Studios
    Dead House, Navy Board Rooms, Nelson Stairs, Somerset House

    Archive Courtesy of:

    Charles Jeffrey LOVERBOY
    Waj Hussain

    Special Thanks:

    Diani Diaz, Naomi Ingleby and the LOVERBOY team

    Supported by:


The Lore of LOVERBOY is the first exhibition on international fashion powerhouse Charles Jeffrey LOVERBOY celebrating 10 years of club to catwalk, at Somerset House, 8 June -1 Sep 2024.